ISSA’s Cleaning for a Reason Wins ‘Power of A’ Silver

champion silver trophy on gray background

NORTHBROOK, IL — July 5, 2018 — Cleaning for a Reason, a nonprofit organization from ISSA that partners with residential cleaners in the U.S. and Canada to offer free in-home cleaning to women with cancer, won this year’s ASAE, the center for association leadership, Power of A, silver level, award.

Cleaning for a Reason, part of ISSA’s, the world cleaning industry association, group of ISSA Charities has provided home cleanings to approximately 30,000 women with cancer since it began in 2006. “Cleaning for a Reason absolutely enriches lives,” ISSA Director of Digital Marketing Lou Centrella said. “This type of recognition and support helps elevate Cleaning for a Reason as a program and will help us grow it in the coming years.”

In regards to what the future holds for the Cleaning for a Reason program, Centrella added, “ISSA Charities is poised to take things to the next level… Attaining third-party validation of Cleaning for a Reason’s activities allows ISSA to justify continued investment in the program and promote participation from membership, volunteer leaders, and other stakeholders, even outside the association.”

The Power of A Awards demonstrate the ways associations can use the exceptional resources available to them to “solve problems, advance industry and professional performances, kickstart innovations, improve world conditions, or enrich lives.” As a Power of A winner, the Cleaning for a Reason program will receive proprietary marketing tools from ASAE through which it may promote the award. ASAE also will perform promotional activities in celebration of Cleaning for a Reason initiatives during the remainder of 2018.

“Congratulations to the 2018 Power of A Award winners,” John Graham, president and CEO of ASAE, said in a release. “There are very few things that get done, very few ideas that get implemented, without an association being involved at some point in the process. That’s a story we can all be proud of, and one that deserves to be shared with others to create a deeper understanding and appreciation for associations and their role in the world.”
ISSA’s Value of Clean program won a 2015 Power of A award.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content


CoreLogic: Spearheading Innovation and Technology in the Restoration Industry


Insurance Restoration Strategies Unlocked: How to Identify & Conquer Top Challenges in the Industry

AI sales

Is AI Going to Be the Death of the Salesperson?

Grow your social media

The Digital Marketing Demystified Series—Part 2: Grow Your Business with Social Media

Digital Marketing - Part 1

The Digital Marketing Demystified Series—Part 1: World Class Email Marketing


As a floor cleaning contractor, which of the following best describes your approach to marketing:

View Results

Loading ... Loading ...