ATLANTA — THE EXPERIENCE™ Conference & Exhibition is set for April 19-21 at the Atlanta Marriott Marquis hotel.

Pre-show options

There is a pre-conference floor covering industry tour scheduled for Monday, April 18. This includes a trip to Dalton, GA, to tour Shaw Industries’ Residential Carpet Mills, Shaw Technical Services and J&J Commercial Carpet Mills from 7:15 a.m. to 6:00 p.m. Preregistration is required, and registration is limited to 70 people. Presently the trip is at more than 60 percent of capacity.

Three-day conference

The Experience event features classroom education plus live, hands-on demonstrations by the best in the industry. This conference features: Dr. Gene Cole, Robert Allen, III, Scott Mims, Michelle Prince, Mike Pailliotet, Bruce DeLoatch, Jim Pemberton, Rachel Adams, Chuck Boutall, Beth Berry, Ruth Travis, Lew Migliore, Jeff Bishop, Jeff Cross, Sonny Ahuja, Bob Merkt and many more.

The event’s keynote presentation, “Indoor Environmental Contamination: Health risks and protection in remediating sewer backflows and other potential infectious disease cases,” will be from presented April 19 at 1:45 p.m. by Dr. Gene Cole of Brigham Young University.

Trade show which boasts the latest and best equipment and products in the cleaning and restoration industries showcased at over 100 booths and displays will be held all three days. In addition, Mikey’s Fest East Coast will be back performing hands-on testing and demos of industry equipment, which will be raffled off on the final day of the conference. Trade show hours are as follows:

  • Tuesday, April 19: 4-7 p.m.
  • Wednesday, April 20: 1:30-5:30 p.m.
  • Thursday, April 21: 12-3 p.m.

Post-show options

The International Cleaning and Restoration Association (ICRA) will hold assessment and certification for carpet cleaning during a post-conference event on April 22. There will be review sessions for certification during each day of the conference. In addition, Howard Partridge and his team will hold a business growth training sessions titled “Make More Money While Working Less in Your CR Biz.” Preregistration is required for these events.

Visit or call (888)881-1001, extension 12, to sign up.