PHOENIX, AZ — Joe Polish, the founder and president of Piranha Marketing Inc., has announced his involvement as keynote speaker at PhxBizFest 2014, according to a press release.

PhxBizFest — Shift Happens — has been created by expert cleaners to educate other cleaners about additional aspects of the cleaning business that cleaning companies can expand into, the release stated.

According to the release, PhxBizFest is a unique conference event where attendees will learn how changes in the industry can be overcome and by applying certain techniques can lead to greater success in business.

The hosts of this event, Norma McCormick of CleanNfresh Cleaning and Anders Berg of Swedeclean might be competitors, but both have one goal in mind — to help other cleaning businesses make the shift and succeed, the release noted.

To register for this event, click here.

Click here to read the release in its entirety.