Here’s a trend I’ve observed and I urge you to consider putting this into play with your organization.
It pays to form associations with other similar service providers from outlying, non-competitive areas. For example, I’ve seen smaller independent adjusters form alliances (not mergers) with other independents around the country to form one “network” to serve clients throughout a territory larger than one small operator could have done without the association.
Working together in this way does several things. It allows you to share information on clients. A service provider in Peoria may have a client that can make assignments to a service provider in Miami. The fact that the two service providers are members of the same “network,” increases the chances that the client will use the Miami firm. And it works both ways.
Another thing it does is allow a smaller service provider to offer services to a wider territory. Insurance companies (and the vendor management software they use) are increasingly attuned to using the vendor closest to the loss site.
When marketing your restoration company, take a closer look at creating these types of networks.
Independent Adjuster Peter Crosa conducts workshops and seminars on the topic of marketing restoration services to the insurance claims industry. He is the author of the Restoration & Mitigation Contractor’s Guide to Insurance Repair Marketing. Follow him on Twitter at www.Twitter.com/AdjusterMarket, visit his website at www.petercrosa.net and email email@example.com to ask a question.