You’ve seen them. Those lively, colorful vans driving around your local streets emblazoned with a company logo and an eye-catching design that you can’t help but look at.
Vehicle wraps are becoming increasingly common for businesses of all sizes. With distinct benefits that set them apart from other types of advertising, you should consider commercial vehicle wraps as a way to market your business in your local area and beyond.
Let’s take a look at some of the ways in which commercial vehicle wraps can help you grow your cleaning or restoration business and bring in new clients.
Generate brand awareness
Imagine how many people see your cleaning van on any given day. It’s probably a relatively large number, depending on the size of your business. If you’re driving around in a plain, white van, they’re probably not giving it a second glance.
Now imagine your van is decked out with a vehicle wrap in your company colors, and your business name is featured prominently on either side. They’d probably give it a second glance this time around.
These attention-grabbing mobile advertisements help familiarize potential customers with your business. Developing brand awareness ensures that your business will be the first that comes to mind when they need cleaning or restoration services now or in the future.
Reach customers in your local area
Since you’ll be driving your cleaning or restoration van to and from jobs in your local area, you’re guaranteed to reach customers who are more likely to utilize your services.
By targeting new customers demographically with your mobile advertisement, you’re essentially pre-screening potential customers based on their proximity to your business. This allows you to generate leads that are more in line with your target demographic than those you might attract through other forms of advertising.
A cost-effective marketing tool
Vehicle wraps are a uniquely cost-effective means of advertising for your cleaning business. You can opt for the full vehicle wrap, which costs in the neighborhood of $3,000 to $4,000. If you’re looking for a less expensive option, choose a partial wrap for a $1,000-$2,000 investment.
The true cost effectiveness of a vehicle wrap lies in its durability. The average life of a vehicle wrap is between five and ten years. Opting for a full vehicle wrap at $4,000 equates to an investment of just $800 a year. Compared to other forms of advertising, vehicle wraps are significantly less expensive and can have a major impact on your business.
Measuring your vehicle wrap’s success
How will you know if your vehicle wrap is truly attracting new customers to your business? A simple way to measure the success of your vehicle advertising efforts is to include an alternate phone number on your vehicle wrap. This way, you can separate phone calls that come through your main business number and those that come in as a direct result of your vehicle ad.
If you’d rather stick with your main phone number, you can create a system in which you ask potential customers who call your business exactly where they heard about you. Once you get started, keep a spreadsheet tracking how many referrals you’ve received from your vehicle wrap.
While not traditionally thought of as a go-to advertising tool, vehicle wraps have the potential to generate a host of qualified leads for your business. A cost-effective means to reach customers in your local area, vehicle wraps are a perfect advertising solution for a local business owner. Invest in a vehicle wrap and start attracting new customers to your cleaning or restoration business immediately.
Todd Goldmeyer is the marketing manager at Adrian Steel Company, a leading manufacturer of cargo management solutions for commercial vehicles. Adrian Steel specializes in manufacturing innovative upfit solutions designed to promote organization and maximize efficiency.