by Frank Agin

We have all played baseball at least once in our lives. It may have been just a pick-up game in the street. It may have been at school in gym class. It may have only been tee ball. Whatever the case, we have all played baseball.

Let’s reflect back to the first time we were up to bat. What did we do? Did we attempt to bunt? No. Did we earn a walk to first base on a series of bad pitches? No. What did we do?

We tried to hit the ball as hard as we could. Now in all likelihood, we may have struck out in the process. Or we may have grounded out to the shortstop. Or possibly we popped out to left field. Whatever the case, our intent was to whack the ball out of the park and then enjoy a slow meander around the bases.

Unfortunately, for all of us from time to time, this is indicative of how we interact with others in baseball and networking. When life presents us with an opportunity to interact with others, we look for the home run ball. That is, we save our effort for those, and only those people, who will get us directly to our desired results – home runs, in baseball vernacular.

Far too often, we do not want to be bothered with people who, from our perspective, won’t be a “home run” connection. They might represent hitting a single, double or even a triple, but little more. As a result, our actions reflect our attitude. For these people, we offer no polite pleasantries. We generally maintain a straight face when we encounter them. Moreover, if we have eye contact at all, it is for a fleeting uncomfortable split second. We reserve our eye contact for the potential new clients, flashing our warm smile only to those people responsible for hiring and promoting.

We need to take a lesson from baseball. According to Major League Baseball statistics, if the only way a player could score in baseball were to hit a home run, there would be over 75 percent fewer runs. In fact, at any level of baseball, runs are largely the culmination of multiple activities. Teams infrequently rely on blasts out of the park. Rather, baseball teams score runs by stringing together a series of walks, hits and stolen bases.

Certainly, the home run can be responsible for driving in runs other than just the batter. However, those extra runs batted in are the result of preceding walks, singles, doubles and triples. In baseball, there is a combination of strategy and luck involved in getting a player safely home. No successful baseball team relies entirely on the home run bat day in and day out.

We should follow this strategy in our approach to developing our network and life. Certainly, some new contacts generate immediate results. From these we get clients, jobs and other opportunities. These are the home runs. And, just as in baseball, we should rejoice at these accomplishments and celebrate.

However, not every new contact will generate immediate results or perceived value. Nevertheless, value still exists. There is opportunity in every contact. While not every contact creates results in and of itself, every contact serves as something upon which we can build.

Some contacts we can deem as singles, some doubles and still others, triples. They all move us closer to scoring runs. With everyone we encounter, we should make eye contact. And while we are at it, we might as well smile. And if we have gone to all this trouble, we might as well say, “How are you doing?”

Home runs – in life or with personal contacts – are great. Often they make our day, year or even life. All the same, despite the attraction of realizing these moments of glory, we need to keep in mind that singles score runs too in baseball and networking!

baseball and networkingFrank Agin is the president and founder of AmSpirit Business Connections and is the author of Foundational Networking. For more information on AmSpirit® Business Connections, go to or contact Frank at [email protected]