BIRMINGHAM, AL — Cleanfax Executive Editor Jeff Cross recently presented during The 2015 Experience Convention & Trade Show Speakers Contest, and we’ve got the video here on

Cross’ presentation focused on the need for industry businesses to stay ahead, to act proactively to changes in the industry, specifically new home service offerings from conglomerates like Amazon and Google.

These home service options allow customers to order things like lawn care, plumbing services, etc. all from their computers at the push of a button. Cross hypothesizes carpet cleaning and restoration services are inevitable.

“When your customers can go on Amazon and push a button and buy two rooms of carpet cleaning, is that going to take business away from you? Now, you might be saying, ‘It won’t. That’ll never happen. I’ve got good customers; they’re strong. They send me more work.’ And that may be true, but you have to think about the power of these other groups.”

This is a topic Cross has written on recently in Cleanfax, comparing the importance of carpet cleaning and restoration companies to plan for this new form of competition to Blockbuster, which fell into obscurity after failing to react in time to the video streaming revolution.

Watch the home service trend video below.

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