WEST CHESTER, PA — Rob Anspach, owner of Premiere Carpet Cleaners, was recently awarded the "That #1 Thing" award during the Marketer of the Year Awards at the Rob AnspachBusiness and Entrepreneur Network in West Chester PA, according to a press release.

This award is given for that one marketing piece that had the greatest impact to their business in 2012, the release stated.

According to the release, Anspach's marketing piece was a "reactivation" sales letter written in the "conversational" direct response style that produced a phenomenal response.

Marketing is something that all companies should be doing, yet many entrepreneurs don't know how to do it, or they rely on others to design it for them, the release noted.

Click here to read the release in its entirety.