Adjusting flood claims can require the involvement of every imaginable service provider.

These are from forensic accountants, to temporary housing services, to restoration contractors, water mitigators, contents handlers, drycleaners, auto repair iStock/YuriyTsirkunovfacilities and even rental car companies; basically, everyone who can provide a service to the insurance claims industry can derive income from this specialized line of insurance.

Flood adjusters are social but tend to isolate themselves from the standard property and casualty community of adjusters. They don’t attend the same association meetings, may not read the same trade journals or partake at the same watering holes. 

Their license is national which means they can work in any state but only on flood losses.

Learning how to market this group of adjusters is a special skill in itself, but the return on investment is exponential, so it’s worth developing. Start looking for this group of adjusters, and then start marketing your services to them.

You won’t be sorry.

Independent adjuster Peter Crosa conducts workshops and seminars on the topic of marketing restoration services to the insurance claims industry. He is the author of the 2014 Restoration & Mitigation Contractors Guide to Insurance Repair Marketing. Follow him on Twitter at, visit his website at or e-mail him at to ask a question.