There are solid reasons for those involved in the carpet cleaning industry to feel good about the state of the industry and potential growth for their companies.
According to data from the 2016 Carpet Cleaning Benchmarking Survey Report, a whopping 60 percent of business owners reported their companies saw an increase in revenue during 2015 compared to financial data from 2014. Of this number, nearly 22 percent said revenue increase was significant.
One of the biggest factors affecting revenue, respondents indicated, was economic. The growing economy and additional spending by consumers helped with profitability.
A change in marketing strategy was at the top of the list. You can see details in how companies used various marketing methods in the following pages of this annual survey.
What about the future? Survey respondents believe their revenues will continue to increase. More than 62 percent surveyed said they are on track to increased revenue in 2016 compared to 2015.
This is just a sampling of the data and information you will see in this year’s Carpet Cleaning Benchmarking Survey Report.
Input from industry pros
As part of this year’s survey, Cleanfax invited respondents to share their opinions and thoughts on which factors affect their companies and what they feel will improve the state of the industry in the future.
Confronting the issue of “cheap, fly-by-night pricing” was mentioned multiple times. One said he was tired of “competing with splash-and-dash cheap pricing, which lowers customer expectations of carpet cleaning results.” The vast majority commented on how cleaning companies need to charge for services based on the quality of the work offered, instead of pricing low just to “get the job.”
On the flipside, some survey respondents related how they don’t worry about their competition and pricing issues because, one said, “they only help me by being so incompetent.”
Offering quality services was mentioned multiple times, along with comments on how this helps them obtain valuable referrals from the majority of their clientele.
Then we have the issue of employees. Many feel that finding quality employees is a challenge, and wish there was a simple solution to finding technicians to handle their growing workload. As one said, “We have a waiting list of new clients. We need more qualified applicants and employees.”
One went as far as to say the industry is suffering from a labor shortage. Others were frustrated that younger workers aren’t interested in the cleaning industry, but instead are seeking out tech jobs.
The survey says…
These are just a few of the highlights shared with Cleanfax about various industry concerns. Of equal importance is the data. Don’t miss it!
Click here for a PDF copy of the report, or scroll down to view it in your web browser.
About this report
The 2016 Carpet Cleaning Benchmarking Survey Report is believed to be representative of carpet cleaning professionals responding to the survey, but it is not a scientific survey. Results are not necessarily based on audited financial statements.