BIRMINGHAM, AL — The digital edition of the September Cleanfax is available online now, and the print edition should be arriving in homes within the week.

As always, this month’s Cleanfax is full of technical tips for the cleaning and restoration industry, ways to improve your business and all the most-pressing topics for our readers.

Our September cover article, “The Client Whisperer,” from contributor Bruce DeLoatch offers up ways to develop customer loyalty, including a hilarious anecdote illustrating the need for customers to actually know your name.

“Remember, when the subject of cleaning and restoration comes up, your clients should easily recall your company name and brand. Here is a reality check: How many times has a client asked you the name of your company when preparing to write a check,” DeLoatch probes in the article.

This September, we have included: Articles on why losing is important, how and why to avoid clutter on your website, what to look for in business insurance, and much more.

You’ll also find a downloadable Holiday Stain Guide produced by the IICRC for distribution to your clients.

Look for the September issue online now or in your mailbox in the coming weeks. And don’t forget to check out the Show Guide for the 2015 Experience Convention and Trade Show.

If you aren’t already a subscriber, you can order print or digital issues here.

Did you miss the August issue? Check it out here.