Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
No Smell Zone: Tools, Procedures, and Tips for Effective Odor Control
In this episode of Unscripted, an IICRC video production, the focus is on an essential skill for every cleaning and restoration professional: odor control. Mastering...
The FTC Ruling on Banning Noncompete Clauses
The Federal Trade Commission’s (FTC) impact on banning noncompete clauses created a buzz in the news recently, spawning many concerns and comments from business owners...
Unlock the Power of Video
What marketing strategies do you use for your cleaning and restoration business? Have you considered utilizing the power of video? In a recent episode of...
Unscripted: IICRC Standards
When most of us think of the IICRC, we may think of classes—carpet cleaning, water damage, mold remediation classes, and others… not to mention certifications....
One Tech or Two?
In service-based industries, uncertainty often emerges for companies that send out technician crews: Should technicians work alone or in pairs? This seemingly elementary question can...
5 Must-Have SOPs for Boosting Your Growth and Success
Did you know that the success and growth of your business can be significantly influenced by how well you implement Standard Operating Procedures (SOPs)? In...
The Culture Code: Cracking the Formula for Business Success
A positive company culture fosters a sense of belonging and purpose among employees, leading to higher levels of engagement and job satisfaction. When employees feel...
IICRC Standards: The Backbone of Progress and Compliance for Cleaning and Restoration
Cleanfax has partnered with the Institute of Inspection, Cleaning, and Restoration Certification (IICRC) to launch an industry program called Unscripted. This monthly broadcast will feature...
How to Use AI to Land Jobs
Artificial intelligence (AI) has become a force in various industries, and this is no exception for cleaning and restoration companies. Many are excited about the...
The Difference Between SEO and Local SEO
SEO—search engine optimization—can already be a murky area for business owners, who don’t fully grasp what it is and the importance of what it does....
